The group has equipped studios, and all the necessary equipment in capture and post production to carry out thousands of hours of video sales program each year.
These resources, through a partnership agreement with the leader in technical resources in France, AMP Visual, coupled with expertise in the writing and production of sales and program modules, allow the Stars group to have access to '' unique and exclusive know-how in France on the imaging of products intended for sale, whatever the broadcast medium: TV, replay, live shopping, social networks ...
From the very beginning, the companies of the Stars Group were multi-channel:
At first we started with the telephone order processing coupled with the Minitel. Now we are challenging global distribution management through the Web, mobile devices, social networks, paper catalog, retail stores, mass merchants/ specialized shops. This challenge creates opportunities but also constraints that the Stars group has mastered perfectly for a long time.
If you have a product, but not yet a distribution channel in France and French-speaking Belgium, do not hesitate to contact us, we have the solution.
The Stars companies have always offered innovative and mostly exclusive products.
In order to develop these products, Stars has a strong network of finders and developers who work with our in house product managers to carry a project from the simple idea on paper to industrial manufacturing, passing through all the intermediate stages: mock-up, prototype, certification. In accordance with the various regulations, including the most recent, such as the law on the circular economy ...
Today, one of the success key factors of a product launch lies in its ability to apply all the techniques available to promote it online: keywords, affiliation, social networks, live shopping, retargeting, ...
Group Stars since its first merchant site late 1995, constantly used and tested the best mix of these techniques to optimize the efficiency / cost ratio, and today makes this know-how available to SMEs wishing to extend the distribution of their products to the digital world.